Astrid Blake


Heritage- Astrid’s aesthetic sense is born from her dual heritage of Nordic and British, both cultures known for great style with their own distinctive and individual looks. Nordic- clarity, strong, natural, paired back and British eclectic, heritage, classic with a twist- combine these and add Astrid’s natural eye for colour, innate aesthetic sense, love of design and a holistic approach.  

Training- With a life long passion for design and colour,  Astrid studied Textiles Design at Herriot Watt University in the Scottish Boarders- awarded with a BA Hons 1st class degree and Interior Design at the Chelsea College of Art, London. 

Experience- Astrid offers 20 years plus experience in the design world, she has worked as a consultant in trend forecasting with leading global trend company WGSN in London and PEJ Gruppen, the Scandinavian Trend Institute, Denmark.  

The creator and design director of lifestyle brand Alice & Astrid sold into top end boutiques globally. Astrid's aesthetic translates through from the initial design concepts, colour, print and fabric selection, to styling the photo shoots for the campaigns which have been key forming in the Alice & Astrid look. 

Studio- In 2009 Astrid moved to North Yorkshire, with her husband and two children, where the light airy studio is now based. Astrid is inspired by both country and city, nature, art, history, keeping traditional skills alive while forging new paths.

ASTRID BLAKE - Creative consultancy.

Astrid is passionate about design and supporting others, make dreams a reality, she does this though her design consultancy service working with businesses, mentoring clients on a 1:1 basis and her courses.

Find out more about Astrid Blake's creative consultancy here,  

Astrid Blake creative direction

''Astrid Christina Blake is an excellent consultant within the field of color, design and fashion. She has an eye for the new and an eye for color.''

Anja Bisgaard Gaede / Trend consultant at SPOTT-Denmark

Astrid Blake

Photo credit : Sarah Caldecott

Join me

“ I believe creativity has value. Sow the creative seeds, nurture, tend and give them room to flourish and bloom! "  That’s why I created The Take Time to Dream Academy, where I help others to connect with their creativity, intuition and wellbeing. 

 Join me on your journey today, with a FREE GIFT, (normally £144) 

Capture the Seasons Autumn guide Astrid Blake


A journey with nature as the guide and inspiration, gently leading you back to having faith and trusting in your own intuition, creativity, and natural state of wholeness and wellbeing. 

This is for those who

If this is what you wish for, simply by setting aside time and committing to follow the 5 day programme Capture the Seasons- Autumn, you will start to tap into the magic of creating more time, more space, and freedom from the mind which can have us running round in circles sometimes.

I will share with you how you can use a designer’s eye to tap into your unique creative spark, your intuition and elevate it. Easy to fit into your day, take this at your own pace and enjoy the magic Autumn brings. 

This will not only be a gift to yourself, but will extend to loved ones, life and your work.

FREE for a limited time only (normally the investment is £144)
Follow the programme videos on YouTube and
 with a FREE 38 page guide and workbook
DOWNLOAD FOR FREE (limited time only)
Come and join me in this mini seasonal course, I look forward to sharing this with you.


In my PERSONAL BLOG you will discover more about my passions for colour, design, nature, creativity and where I share my holistic healing journey.  Follow this link to read 

I love to collaborate, make friends and share inspiration, my favourite place is Instagram.