Astrid Blake


Heritage- Astrid’s aesthetic sense is born from her dual heritage of Nordic and British, both cultures known for great style with their own distinctive and individual looks. Nordic- clarity, strong, natural, paired back and British eclectic, heritage, classic with a twist- combine these and add Astrid’s natural eye for colour, innate aesthetic sense, love of design and a holistic approach.  

Training- With a life long passion for design and colour,  Astrid studied Textiles Design at Herriot Watt University in the Scottish Boarders- awarded with a BA Hons 1st class degree and a Merit in Interior Design at the Chelsea College of Art, London. 

Experience- Astrid offers 20 years plus experience in the design world, she has worked as a consultant in trend forecasting with leading global trend company WGSN in London and PEJ Gruppen, the Scandinavian Trend Institute, Denmark.  

The creator and design director of lifestyle brand Alice & Astrid sold into top end boutiques globally. Astrid's aesthetic translates through from the initial design concepts, colour, print and fabric selection, to styling the photo shoots for the campaigns which have been key forming in the Alice & Astrid look. 

Studio- In 2009 Astrid moved to North Yorkshire, with her husband and two children, where the light airy studio is now based. Astrid is inspired by both country and city, nature, art, history, keeping traditional skills alive while forging new paths.

ASTRID BLAKE -creative consultancy, workshops, colour advice and inspiration.

Astrid is passionate about design and supporting others, make dreams a reality, she does this though her design consultancy service working with businesses and clients on a 1:1 basis and her workshops.

Find out more about Astrid Blake's design consultancy here,  

Astrid Blake creative direction

''Astrid Christina Blake is an excellent consultant within the field of color, design and fashion. She has an eye for the new and an eye for color.''

Anja Bisgaard Gaede / Trend consultant at SPOTT-Denmark

Join me

“ I believe creativity has value. Sow the creative seeds, nurture, tend and give them room to flourish and bloom! "  That’s why I created the  #taketimetodream

In my PERSONAL BLOG you will discover more about my passions for colour, design, nature, creativity and where I share my holistic healing journey.  Follow this link to read 

I love to collaborate, make friends and share inspiration, my favourite place is Instagram.


Photo credit : Sarah Caldecott