FROM THE HEART
Created by a dream and feeling Astrid has always carried with her, to connect with beauty, to bring this vision to life and to be of service by sharing it with others.
‘We are the dreamers of dreams’ Roald Dahl
Lead by Astrid's, unique, intuitive combination of creative and holistic passions. Astrid Blake has over two decades experience in design, a trained textile designer and consultant in trend forecasting. She practises Reiki and meditation in her day-to-day life, both of which have a strong influence in healing the mind, body, and spirit. Influenced by her dual heritage, her Norwegian mother’s style, the feeling of Hygge she created at home and of British tradition and elegance. Astrid's aesthetic translates through from the initial design concepts, colour, print and fabric selection, to styling the photo shoots for the campaigns.
Founded in 1998, Alice & Astrid the brand has grown organically, collections have sold in select department stores and boutiques around the globe including, Harvey Nichols, Fenwick’s Bond Street, Selfridges, Liberty, London, Le Bon Marche, Paris and Alice & Astrid's own boutique in Notting Hill, London. The nightwear is now available exclusively to buy online at www.aliceandastrid.com
Alice & Astrid has a loyal customer base and been worn by style icons and actors, Kristen Scott Thomas, Emelia Fox, Sophia Myles, author and fashion editor Plum Sykes and stylist Martha Ward.
Alice & Astrid, a blend of two worlds: a world between spirit and the world we inhabit here on earth, the physical world.
Your heavenly home and your earthly home, your body and the home, the place where you sleep and dream the most. Sleep we now know through science is a vital source of wellbeing, it is when we reconnect to the Source, dream, recharge, rest and restore. At the heart- Astrid's passion for timeless style translates into collections which are both glamorous, feminine, and comfortable.
THE SOURCING & MANUFACTURING
Trained as a textile designer, Astrid is passionate about fabric, quality, colour, all of which have the power to affect how we feel. Using only the finest, natural fabrics, Alice & Astrid originally spent years travelling India sourcing and overseeing manufacturing, an experience Astrid treasures. Going back to her roots, Astrid has worked in sourcing skilled manufacturing in the UK for Alice & Astrid today. Quality and care is utmost, exquisite detailing is key, silks are finished with French seams and mother of pearl buttons. The sumptuous silks are printed and hand crafted in England by small local manufacturers.
Creating rituals for your body and mind
Alice & Astrid creates nightwear to enhance your wellbeing and help you feel empowered. At Alice & Astrid we aim to create an understanding of the relationship between, your night time routine, sleep quality and the fabric you wear on your skin. Join us on this journey.
ASTRID BLAKE- FOUNDER & CREATIVE DIRECTOR
Astrid is passionate about helping you sleep and feel better.
"Nature is a constant and beautiful source of inspiration. From the colours, light, rituals, seasons, to the healing qualities and materials that nature provides'.
‘Look deep into nature, and then you will understand everything better’.
Daily meditation, well-balanced sleep rituals, journaling, gentle exercise, connection with nature and creativity help me to stay on top of day-to-day challenges and to stay energized and motivated for the new opportunities each day brings. You can read more about my personal journey to self-healing on my blog. HERE
"Fulfil your dreams by starting with your own well-being."
CREATIVE COURSES & CONSULTANCY
Astrid is passionate about empowering others to tap into their hearts, unearth unique creative potential and bring their own dreams to life. She does this through her design consultancy and online courses.
‘Whenever you are creating beauty around you, you are restoring your own soul’
Find out more about Astrid Blake's work here, www.astridblake.com Astrid Blake -creative consultancy, workshops, colour advice and inspiration.
In 2009 Astrid moved to Co.Durham, near Darlington, with her husband and two children, where the light airy studio is now based. Astrid is inspired by both country and city, nature, art, history, keeping traditional skills alive while forging new paths.
Astrid Blake- Founder Alice & Astrid