About Alice & Astrid

Alice and Astrid about us luxury lifestyle brand made in England

Alice & Astrid

Established in 1998, Alice & Astrid luxury nightwear and lifestyle by Anglo/Norwegian designer Astrid Blake.  At the heart- Astrid's passion for beautiful fabrics, colours and timeless style translates into collections which are both glamorous, feminine and comfortable. Quality and care is utmost, exquisite detailing is key, silks are finished with French seams and mother of pearl buttons. The sumptuous silks are printed and hand crafted in England by small local manufacturers.

Alice & Astrid collections have sold in select department stores and boutiques around the globe including, Harvey Nichols, Fenwick’s Bond Street, Selfridges, Liberty, London, Le Bon Marche, Paris and Alice & Astrid's own boutique in Notting Hill London.  The nightwear is now available exclusively to buy online at www.aliceandastrid.com

Alice & Astrid has a loyal customer base and been worn by style icons and actors, Kristen Scott Thomas, Emelia Fox, Sophia Myles, author and fashion editor Plum Sykes and stylist Martha Ward.

The Philosophy; combinations of home and fashion is an infatuation of Astrid's, the expansion of this inspiration has accumulated in Alice & Astrid lifestyle. Astrid describes the brand- Everything starts with the body; feeling and sensuality enlighten our lives, they also embody the qualities found in fabrics at Alice & Astrid. As our homes provide a framework to our lives, offering security, love, respect and provenance, Alice & Astrid aims to design beautiful pieces to complement your lifestyle.

Alice & Astrid is a combination of Astrid's heritage part English whimsy and tradition and part Nordic paired back style.

About- Astrid Blake

With a life long passion for colour and family heritage in design Astrid studied Textiles Design at Herriot Watt University in the Scottish Boarders and Interior Design at the Chelsea College of Art.  Astrid Blake is an experienced creative consultant, with over 10years in trend forecasting with leading global trend company WGSN in London and PEJ Gruppen, the Scandinavian Trend Institute, Denmark .  Astrid's aesthetic translates through from the initial design concepts, colour, print and fabric selection, to styling the photo shoots for the campaigns which have been key forming in the Alice & Astrid look.

In 2009 Astrid moved to North Yorkshire, with her husband and two children, where the light airy studio is now based. Astrid is inspired by both country and city, nature, art, history, keeping traditional skills alive while forging new paths.

Find out more about Astrid Blake's work here, www.astridblake.com  Astrid  Blake -creative consultancy, workshops, colour advice and  inspiration.